Mouka, a leading name in the mattress industry, has reaffirmed its dedication to corporate social responsibility through its five key pillars: “Comfort for Children, Health Programs, Skills for Life, Disaster Relief, and Community Support.” A significant focus of the company’s CSR efforts has been its “Skills for Life” pillar, which includes investment in scholarships and entrepreneurship programmes to empower Nigerians and boost the nation’s economy.
Since 2019, Mouka has partnered with Herconomy (formerly AGS Tribe), Nigeria’s pioneering fintech company for women. This collaboration aims to support female entrepreneurs by providing financial services, capacity building, and community opportunities. Under this partnership, Mouka has presented cash grants to women balancing entrepreneurship with motherhood, recognising their contributions to sustainable development.
The “Mum in Business” initiative, launched as part of this collaboration, rewards exceptional mothers who successfully manage both business and family life. The first grand prize was awarded to Maryam Adebola-Salami, founder of Mobaby Care Nigeria, for her innovative approach to children’s skincare.
In May 2024, Mouka continued its support by presenting N1,000,000 in grants to three winners of Herconomy’s Mothers’ Day online engagement. The winners—Mrs. Blessing Olojo-Olayemi, Mrs Ogooluwa Abidemi Badmus, and Mrs Alausa Haleemah—received financial support to enhance their businesses, along with high-quality Mouka mattresses and pillows to improve their well-being.
The winners were chosen through a rigorous selection process, showcasing their ability to balance business with motherhood through video submissions. Mrs. Blessing Olojo-Olayemi, owner of Motale Elekogbajumo, won N500,000 and a hybrid mattress. Mrs. Ogooluwa Abidemi Badmus, of Tammypartyplace, received N300,000, while Mrs. Alausa Haleemah, who runs a fabric enterprise, was awarded N200,000. All three winners were honoured at Mouka’s head office in Ikeja, Lagos, on 29th May 2024.
The winners expressed their gratitude, with the overall winner, Maryam Adebola-Salami, praising Mouka’s generosity and its impact on her business. The second and third prize winners also expressed their appreciation for the support, highlighting the timely nature of the grants and the value of Mouka’s products.
In addition to the “Mum in Business” initiative, Mouka supported the “360 Complete Woman” beauty contest, an online community promoting women’s self-worth and personal development. Mrs Okoronkwo Esther Kosacachi from Anambra State was crowned Queen of the 2024 edition and received a Wellbeing hybrid orthopaedic mattress and pillows.
Godwin Anumenechi, Mouka’s Media and Insights Manager, commented on the company’s initiatives, stating, “At Mouka, we view women as a cornerstone of every home and society. We are committed to an inclusive society where women can thrive and contribute to the economy, aligning with the 10th SDG goal of reducing inequalities.”