Bigi Carbonated Soft Drinks, known for its 13 refreshing flavours, recently treated 50 lucky consumers to an unforgettable movie hangout at Silverbird Cinemas, Ikeja City Mall.
Held on Saturday, 21st September 2024, the event showcased Bigi’s commitment to engaging its loyal consumers through fun and interactive experiences.
The winners were selected through an exciting digital campaign where participants guessed popular movie titles based on famous quotes.
This unique approach added an element of fun to the selection process, while strengthening the connection between Bigi and its consumers.
At the event, attendees were treated to a series of engaging activities, including the “Re-arrange the Flavour” challenge, where participants guessed the sequence of Bigi flavours.
The fun continued with energetic sessions at Dance Central, creating a lively atmosphere. Throughout the event, participants were refreshed with Bigi’s wide range of flavours, providing a perfect escape from the pressures of everyday life.
The movie hangout was part of Bigi’s Explore Your Flavours campaign, which encourages consumers to explore new opportunities and embrace every moment.
Speaking about the event’s success, Bigi’s Brand Manager, Biola Aransiola, commented,
“This movie hangout exemplifies our commitment to offering more than just beverages; we aim to create memorable moments for our consumers.
With our philosophy, Bigi for Every Moment, we continue to add value to the lives of our consumers, whether through entertainment, refreshment, or both.”
Bigi’s collaboration with Silverbird Cinemas has elevated the movie-watching experience by pairing entertainment with its refreshing flavours.
This latest consumer engagement initiative further solidifies Bigi’s position as a beloved brand, following its recent accolades as the Most Innovative Carbonated Soft Drink Brand of 2023 and for offering the Best Value for Money.
By hosting this exclusive movie hangout, Bigi once again proved it’s more than just a soft drink brand—it’s a provider of cherished experiences that leave lasting impressions on consumers.