Introduction:
Nigerian audiences are set to experience an exhilarating new chapter in television entertainment as “The Price Is Right Nigeria” (TPIR) makes its debut on September 1st. Sponsored by Airtel’s SmartCash, the much-anticipated game show promises viewers and participants the opportunity to win extraordinary prizes while enjoying a uniquely Nigerian production.
Game Show Launch and Broadcast Schedule
At a star-studded premiere event held at the Royal Box Event Centre in Victoria Island, Lagos, the organisers of “The Price Is Right Nigeria” announced the show’s official broadcast schedule.
Viewers can catch the show on Africa Magic Showcase every Sunday at 6 p.m. and Monday at 5:30 p.m. Africa Magic Family will air the programme on Sundays at 8:30 p.m. and Fridays at 3:30 p.m.
Additional airings include Wazobia Max TV on Sundays from 9 p.m. to 10 p.m., with repeat broadcasts on Thursdays at 8 p.m. Wap TV will broadcast the show on Mondays from 8 p.m. to 9 p.m., with a repeat on Wednesdays at the same time. Viewers can also tune in to AIT on Wednesdays from 9 p.m. to 10 p.m., and TVC will air the show on Sundays from 8 p.m. to 9 p.m., with a repeat on Wednesdays.
A Proudly Nigerian Production
“The Price Is Right Nigeria” is a homegrown version of the popular American game show, where contestants compete by estimating the prices of various products to win cash and prizes. The American original continues to draw over 5.4 million viewers per episode, a testament to its enduring appeal.
During the premiere, Olatunbosun David Olaegbe, the Executive Producer of the show, expressed his gratitude to sponsors SmartCash by Airtel and other supporting companies. He highlighted the show’s fully Nigerian production: “The show is proudly Nigerian; every member of our cast, crew, and team is 100% Nigerian. I am thrilled that, after much effort, we have successfully brought this project to life.”
Participation and Prizes
Kelechi Amogu, Head of Brand Communications at SmartCash by Airtel, emphasised the company’s commitment to bringing joy to Nigerians through its partnership with the show’s organisers. Meanwhile, Mannie Essien, the host of “The Price Is Right Nigeria,” assured audiences that the show would offer life-changing prizes: “TPIR is the only TV show where any brand, regardless of its stature, can be effectively represented.”
To participate in the live studio experience, interested individuals can register on the show’s official website, www.thepriceisright.ng. Alternatively, viewers can engage through the mobile app by participating in the home studio play option from the comfort of their homes. By downloading the Anybid app, participants can place bids to win remarkable prizes.
Furthermore, Airtel and SmartCash customers may be randomly selected to join the TV programme, and Airtel plans to introduce a USSD option, allowing users to play and win valuable items such as routers, MiFi devices, and household essentials by simply dialling a short code.
A Global Phenomenon, Now in Nigeria
“The Price Is Right” is celebrated as the longest-running game show in history, captivating millions of viewers worldwide for decades. With its launch in Nigeria, the show is set to bring the same level of excitement and opportunity to a new audience, solidifying its place in the hearts of Nigerian viewers.