Bigi, a leading brand under Rite Foods Limited, has made headlines with its annual “Bigi Random Act of Kindness” (BRAK) initiative, bringing joy to seven loyal consumers with a generous gesture. Each recipient received N100,000 in cash along with a gift box packed with Bigi merchandise and a selection of Bigi Drinks.
The BRAK scheme, which aims to create unexpected moments of delight, enlisted The Surprise Factory to add an element of surprise by visiting winners at their homes and workplaces across Lagos. The initiative began in Old Ewu, Mafoluku district of Oshodi, where Ms. Gbemisola Oluwatosin, an ardent fan of Bigi Tropical and active follower on Instagram, was overwhelmed with happiness upon receiving her prize. “Bigi, I am so thankful. Bigi to the world,” Oluwatosin said, expressing her joy with a dance.
Dr. Sangosanya Gbotemi at the Lagos State University Teaching Hospital in Ikeja was equally impressed by the thoughtful gesture. “Thank you very much! I truly appreciate it! This is wonderful!” Dr. Gbotemi exclaimed, showcasing his appreciation for the surprise.
In Baruwa-Ipaja, Awau Iyabode Sulaiman, another enthusiastic Bigi supporter and small-scale entrepreneur, was treated to an equally joyous celebration. Her excitement was palpable as she danced to the music while receiving her rewards.
Aransiola Biola, Assistant Brand Manager for Bigi, commented on the initiative, saying, “BRAK is Bigi’s way of giving back to our valued Nigerian consumers and putting smiles on their faces. We are a brand that genuinely cares about people, and this initiative reflects our commitment to their wellbeing and happiness beyond just our products.”
Other beneficiaries, including Adepeju Moriam Adekoya, Ayeola Adefolake Zaynab, Adewunmi Oluwatunmise Faith, and Adeshina Abiola Christiana, also expressed immense excitement and gratitude for their prizes. Their heartfelt appreciation highlights the positive impact of Bigi’s commitment to community and customer care.
The Bigi Random Act of Kindness initiative underscores Rite Foods Limited’s dedication to making a difference in the lives of its consumers, reaffirming its reputation as a brand that values and appreciates its loyal customer base.