GDM Group, Nigeria’s foremost marketing and media technology company, has once again demonstrated its industry leadership by securing five awards at the 10th-anniversary awards and gala night hosted by the Experiential Marketers Association of Nigeria (EXMAN). The event, held in Lagos on Sunday, recognised GDM Group’s outstanding achievements in brand strategy, experiential marketing, digital integration, product development, and integrated experience.
GDM Group’s accolades at the event include a Silver award in the Best Merchandising Solution Modern Trade category, a Bronze award in the Best Event (B2C) category, a Bronze in the Best Shopper Activation Open Market category, a Silver award for the Best Use of Actionable Data and Insights, and the prestigious Gold award in the Best Use of Digital in an Activation category. These awards reflect the company’s dedication to delivering cutting-edge solutions and driving measurable success for its clients.
EXMAN, the Experiential Marketers Association of Nigeria, serves as the sectoral trade body representing forward-thinking experiential marketing communications agencies. With over 45 member agencies and total billing exceeding thirty billion naira, EXMAN exists to support, promote, and defend the interests of its members through comprehensive core services and strategic platforms.
Victor Afolabi, Founder and Chief Executive Officer of GDM Group and Hazon Holdings, expressed pride in his company’s achievements, noting that the awards underscore GDM Group’s commitment to integrating future-focused strategies into the core of marketing. “We bring future thinking to the forefront of marketing with dynamic business models tailored to the unique needs of each region we operate in, ensuring maximum ROI for our clients,” Mr. Afolabi stated.
He also praised EXMAN for its role in uniting and advancing the interests of certified players within Nigeria’s experiential marketing ecosystem, highlighting the importance of such a cooperative in fostering industry growth and excellence.
The awards ceremony also marked a decade of EXMAN’s contributions to the experiential marketing industry in Nigeria. Tunji Adeyinka, the outgoing President of EXMAN, opened the event with remarks celebrating the association’s 10-year journey and acknowledging the exceptional contributions of agencies and individuals who have left an indelible mark on the industry.
Distinguished guests at the event included Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria; Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of IAA Nigeria; and Femi Adelusi, President of the Media Independent Practitioners Association of Nigeria (MIPAN).
GDM Group, a subsidiary of Hazon Holdings, continues to solidify its position as a leading African-focused marketing services provider. The company is dedicated to connecting brands with their target markets across the continent through innovative, effective, and measurable marketing operations. By continuously evaluating, revamping, and reworking processes, products, and business models, GDM Group ensures that its clients achieve sustainable growth and success in an increasingly competitive marketplace.