Rite Foods Limited, the prominent Nigerian FMCG company renowned for its award-winning Sausage Rolls, marked Valentine’s Day with a distinctive social media campaign titled the “Sausage Rolls Bouquet of Love.”
The digital initiative invited online users to nominate friends and loved ones deserving of a special Valentine’s Day treat. In a creative twist, Rite Foods surprised five lucky winners in Lagos with a bouquet made entirely of their acclaimed sausage rolls, accompanied by cash prizes and a personalised message.
The campaign, which saw substantial online engagement, selected five winners: Adeyemi Faoziyhat, Esther Akinsanya, Ajoke Oluwadara, Adebanjo Adebisi Aminat, and Loveday Josephine. Each recipient received a bouquet of sausage rolls along with a cash reward and a heartfelt note from the brand.
Olawale Odenusi, Digital Lead and Brand Manager for Rite Sausage Rolls commented on the campaign: “We are dedicated to celebrating those special Rite moments with our customers. The Bouquet of Love activation was a delightful way to show our appreciation for their loyalty and share the joy of Valentine’s Day.”
The winners expressed their gratitude, highlighting the brand’s thoughtful approach to celebrating with consumers. Esther Akinsanya, who received her surprise at work, enthused, “I can’t believe this treat! It makes me feel so special. Rite Foods truly understands how to bring joy to their customers.”
The “Sausage Rolls Bouquet of Love” campaign underscores Rite Foods’ commitment to placing its consumers at the heart of its initiatives. This creative activation not only showcased the deliciousness of their award-winning Sausage Rolls but also reinforced the brand’s dedication to creating memorable experiences for its customers.
Rite Foods continues to win hearts with its quality products, including its renowned Sausage Rolls, which received the “Best Value for Money – Sausage Brand” award in 2023. The company’s dedication to excellence and customer satisfaction remains evident through such innovative campaigns and product offerings.