For 16 years, Rite Sausage Rolls have been a beloved staple in Nigerian households, offering a tasty and convenient snack that fuels ambition and resilience. As part of its ongoing commitment to celebrating this legacy, Rite Foods has unveiled a new advertising campaign that reinforces the brand’s message of empowerment and perseverance.
The heartwarming new ad highlights the role of Rite Sausage Rolls as a trusted companion throughout life’s ups and downs. Whether navigating traffic jams or tackling work challenges, Nigerians can find their moment of strength and rejuvenation with the classic Bigi Beef Sausage Roll or the zesty Rite Spicy Beef Sausage Roll. These snacks symbolise the energy and confidence needed to pursue and achieve one’s goals.
Olawale Odenusi, Assistant Brand Manager for Rite Sausage Rolls, commented on the campaign: “Having been a part of Nigerian life for over a decade, we truly understand the aspirations and challenges faced by our consumers. Our message is clear—Rite Sausage Rolls are here to fuel your journey and give you the confidence to conquer any challenge.”
The new TV commercial (TVC) is both upbeat and motivational, designed to inspire viewers to believe in their abilities and strive towards their ambitions. The ad encourages people to embrace their inner strength with the tagline #UnleashTheBull, celebrating the power and drive that Rite Sausage Rolls help ignite.
Rite Foods offers two delectable flavours in its sausage rolls: Bigi Beef and Rite Spicy Beef. Each is crafted with a rich beef filling and a savoury taste that provides a satisfying and quick hunger fix.
To experience the empowering message of the new TVC and join the celebration, visit @ritefoodsng on social media and share your dreams with the hashtag #UnleashTheBull. Discover the invigorating taste of Rite Sausage Rolls and feel the boost needed to achieve your goals.